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AI order entry

Order entry automation for distributors: customer POs to sales orders

Order entry automation for distributors turns a customer's purchase order, whether it arrives as an email, PDF or Excel file, into a sales order with the right products from your own catalogue and the customer's prices. ERP Agent prepares the draft, your team checks it line by line, and the approved order goes to your ERP, CRM or other system.

What order entry looks like at a distributor today

Many customer orders still reach a wholesaler or merchant by email: a PDF purchase order from the buyer's procurement system with their own part numbers, an Excel list, a scanned PO, or 'same as last time, plus 50 of the M12 anchors'.

Someone in internal sales then reads each line, works out which product in your catalogue is meant, checks the unit and the customer's price, and keys the sales order into the ERP. According to our case study, a sales rep spends on average 4–7 minutes per line creating quotes and orders by hand: two to three and a half hours for an example order of 30 lines.

The slow part is not reading the document. It is knowing that 'nyloc M10 A2' is your nylon insert lock nut in stainless: knowledge that sits with your experienced people and is slow to pass on to new starters. ERP Agent puts that knowledge to work on every order, so customers get their confirmation sooner and your reps get time back for selling.

Looking for purchase order automation?

This page covers the orders your customers send you. For the customer-PO step on its own, see purchase order to sales order automation. On the buying side, ERP Agent checks supplier order confirmations against your purchase orders. Unsure which document is which? See purchase order vs sales order.

How does AI order entry work?

AI sales order processing with ERP Agent, step by step:

  1. The order arrives

    Your team forwards the customer's email to your company's agent mailbox, or pastes it into the web app as it is and picks sales order as the document type. Other systems can send orders through the REST API or MCP server. See email to ERP automation.

  2. Every line is read

    The agent reads the email and its attachments (PDF, scanned PDFs included, Excel, CSV, Word and images). It finds the customer in your ERP's customer register, warns you when none matches, and flags a delivery address that differs from the ERP's.

  3. The right products are identified

    Lines are matched to your own catalogue from abbreviations, dimensions, materials and part numbers, the customer's own included, even when the order is written in a different language from your catalogue. Products that contradict a stated size, voltage or rating class are pushed down, and a second check you can switch on sends wrong matches back for another search.

  4. Customer pricing is brought in

    Prices come from the data and rules configured for your company. Once your ERP is connected, they come from its own price logic, customer-specific prices included. Your team can edit any price.

  5. A person approves

    Your team reviews and approves the draft. Product codes are checked against the ERP before anything is saved, so an order never reaches it with a code that doesn't exist there. The approved order becomes a sales order in your ERP.

Example: a customer PO becomes a sales order draft

A mechanical contractor emails a PDF purchase order to a fixings distributor.

Customer requestIllustrative example
Customer PO, PDF attached to an email: 'Please supply for Thursday, deliver to site'
  1. M10 x 40 hex bolt A2 - 200
  2. Nyloc nut M10 A2 - 200
  3. Washer M10 form A st/st - 400
  4. Our code 88-1042 threaded rod M10 1m - 25
  5. M12 anchor bolts for concrete, as last time - 50
Proposed lines · Illustrative example
LineProposed productQtyMatchNote
1Hexagon head bolt M10 × 40, A2 stainless20086In UK usage a bolt is part-threaded; if full thread was meant, take the set screw alternative.
2Nylon insert lock nut M10, A2 stainless20097As written.
3Flat washer Form A M10, A2 stainless40094'st/st' read as stainless.
4Threaded rod M10 × 1 m, A2 stainless2599The customer's own code; your team sent this product for it before.
5Through bolt M12 × 100, zinc plated5072Marked for review (under 80): length not stated. Proposed from this customer's sales history.

Illustrative example with fictional data, showing how a draft is laid out.

ERP Agent quote review interface with sample data
The review screen, shown with sample data. Open full size

Reviewing the draft before it becomes a sales order

Everything the reviewer needs sits on the line:

  • Match score. Every line carries a match score from 0 to 100; lines under 80 are marked, so reviewers start where they are needed.
  • Reasoning. Open a line to see why the agent chose that product, next to the customer's original wording.
  • Alternatives. Runner-up products are kept for each line. Take one instead of the proposal.
  • Chat. Add or remove rows or change quantities, prices or other details. You approve or reject each proposed edit, line by line.
  • Learning. The agent learns from the lines your team sends: the next time this customer writes the same thing, it picks the same product. Your best reps' product knowledge stays in the company.

Which systems does ERP Agent work with?

ERP Agent works on top of the systems you already run.

Which systems does ERP Agent work with?
ConnectionReadsWhat ERP Agent creates
Business CentralItems, customers, customer pricesSales orders and sales quotes, directly in Business Central
SAP S/4HANA and SAP Business OneProducts, business partners, customer pricesSales orders and sales quotations, directly in SAP
NetSuiteItems, customers, customer pricingSales orders and estimates, directly in NetSuite
Visma, IFS, Sage, JeevesProducts, customers, customer pricingSales orders and quotes, directly in your ERP
Catalogue file / SFTPProduct catalogue from a fileThe reviewed order as a file, ready to import: start the same week
Microsoft 365 / OutlookCustomer orders in the agent mailboxNothing is sent to customers without your team
Any other ERP or CRMProducts, customers and prices, through the connection we set up during onboardingSales orders and quotes in your ERP, CRM or other system

ERP Agent integrates with Business Central, SAP, NetSuite, Visma, IFS, Sage and any other ERP or CRM. We set up the connection for your company during onboarding, and you can start with a catalogue file the same week. See all ERP integrations.

Why ERP Agent does more than OCR, templates or EDI

OCR and template-based capture tools turn a PDF into fields. That removes the typing, but the line still says 'nyloc M10 A2', and someone still has to find the product, the unit and the price. Template-based capture also needs a layout set up for every customer format. ERP Agent identifies the products from the customer's own words, so there is nothing to map: a customer who orders for the first time is handled like your largest account.

EDI works for large accounts that already send your product codes, and it keeps running as it is. The orders it never reaches are the ones smaller customers write by email in their own words. That is where ERP Agent does the work: the right product and price for each line, with a score that shows how sure it is.

Evaluating other tools? Test ERP Agent on orders your team has already entered, using the pilot checklist, and compare its drafts line by line with what was sent.

Order processing automation for wholesalers, in numbers

4–7 min
average time per line to create quotes and orders by hand, according to our case study
95%
average automation across our customers
Over 95%
accuracy in quote-line automation at LVI-WaBeK
0–100
match score on every line; under 80 is marked

Order entry in your trade

ERP Agent is live with steel, HVAC and fastener distributors.

Fasteners and fixings

DIN codes, sizes and property classes tell variants apart, such as a DIN 933 set screw from a DIN 931 bolt, and the customer's wording stays next to every proposed product. AI for fastener distributors.

HVAC wholesalers

Sizes such as Ø250 or 600x300 and fire ratings such as EI60 are checked on every line, and products that contradict them are pushed down. AI for HVAC wholesalers.

Customer story: LVI-WaBeK

At LVI-WaBeK, a building services wholesaler, ERP Agent automates quote lines with over 95% accuracy. The result: more time for customer relationships. Read the LVI-WaBeK story.

Why distributors automate order entry with ERP Agent

  • Works on top of your ERP, no replacement project. 'The first agentic AI layer for wholesale distribution ERP systems': your ERP stays the system of record, and approved orders land in your ERP, CRM or other system.
  • Your team stays in control. Nothing reaches a customer without approval, and lines the agent is unsure of are marked, never guessed.
  • EDI and your webshop keep running. ERP Agent takes on the orders people write by email, PDF and Excel, the ones that take your team the most time today.
  • Start with a catalogue file. Your reps work with real orders from the first week, and the ERP connection follows when you're ready.

Getting started with your own orders

Reps can start before the ERP connection exists: they forward orders to the agent mailbox and review the drafts in the web app, and the connection follows. Your product catalogue is all the agent needs to begin; past quotes and sales history help it learn how your customers write and what they usually buy.

Before setup, we agree which data the agent needs and which systems it can access. Models run with zero data retention, and the service is GDPR-compliant. See pricing, security and data handling and the quote-line cost calculator.

Frequently asked questions

Can AI do order entry?

Yes, the part that takes the time: reading the order as it arrives, identifying which of your products each line means, bringing in the customer's price and preparing the sales order. With ERP Agent, unclear lines are marked and a person approves before anything is written to your ERP, CRM or other system.

What is sales order automation?

Sales order automation means creating sales orders in your ERP, CRM or other system from incoming customer orders without keying each line by hand. For a distributor, the hard step is turning the customer's wording into your product codes and prices, and that is the step ERP Agent is built for. See what order entry means.

Which ERP systems does ERP Agent work with?

ERP Agent integrates with Business Central, SAP, NetSuite, Visma, IFS, Sage and any other ERP or CRM, and the approved order is created as a sales order directly in your ERP. We set up the connection for your company during onboarding, and you can start with a catalogue file the same week. See ERP integrations.

What formats can customer orders arrive in?

Email bodies and attachments: PDF (scanned PDFs included), Excel, CSV, Word, images and forwarded emails. Orders can also be pasted into the web app or sent by another system through the REST API or the MCP server. No template is needed for any customer's layout.

What happens when a line can't be matched?

The agent never forces a match: it puts the line on your organisation's placeholder code with the customer's wording kept, and lines scoring under 80 are marked. Your team picks the product, takes an alternative or asks the agent in chat.

How long does automated order entry take?

A typical request takes 3–8 minutes, and one of several hundred lines about half an hour. Fast mode handles requests of up to about 50 lines in 1–3 minutes, and lines appear in the review table as they are matched.

Will it recognise our customers' own part numbers?

Yes, once they are in your data or your team has used them. The customer's code is shown on the line, and after your team sends a product for a code, the agent picks the same product next time. See customer part number cross-reference.

Who checks the order before it reaches the ERP?

Your team. By default, a person reviews before anything is written to the ERP, CRM or other system, and a short countdown after approval lets the rep cancel the send. The agent cannot send anything to a customer on its own.

How much does order entry automation cost?

Pricing consists of a setup fee and a monthly subscription. The setup scope depends on integrations, product data and your business requirements, and you receive an itemised quote before getting started. See pricing.

Let’s look at your quote workflow

Bring a real order

Bring orders your team has handled, the difficult ones included, and we'll walk through how the agent would handle them with your catalogue and ERP.

  • Your requests and product catalogue
  • Your pricing and review process
  • A clear scope for the next step
Lauri Pelkonen

Lauri Pelkonen

Founder & CEO

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